To be the trusted partner and 'the best friend' for founders who want to shorten their way to building a successful and impactful business.
In both our work and our lives we endeavor to achieve 'Philotimo', a beautiful concept originating and used by the ancient Greeks. It is composed of the two roots “filos”, which means friend, and “timi”, which means honor. Linguists find it hard to give an exact translation of this word, but it basically combines a plethora of noble feelings - pride in one's self, in one's family, and heritage and a desire to do the right thing. Not because of any gains whatsoever but because it is our duty.